Psychology And Practical Life Author:Mary Collins PSYCHOLOGY AND PRACTICAL LIFE BY MARY COLLINS, M. A., B. Eo., PH. D., Lecturer in Psychology, University of Edinburgh, and Consulting Psychologist at the University Psychological Clinic, Edinburgh AND JAMES DREVER, M. A., B. Sc., D. PHIL., Professor of Psychology, University of Edinburgh, and Director of the University Psychological Clinic, Edin... more »burgh UNIVERSITY OF LONDON PRESS, LTD. WARWICK SQUARE, LONDON, E. G-4 PREFACE THIS book has a twofold purpose. On the one hand, its object is to place before the intelligent reading public a general account of the various directions in which modern psychology has been or may be applied. On the other hand, it is intended to provide an elementary textbook for students of Applied Psychology. It is hoped that the book will be found useful from both points of view. M. C. J. D. , EDINBURGH UNIVERSITY, January 1936. CONTENTS PAGFS PREFACE ...... V CHAPTER I. INTRODUCTION ..... I - 9 The Field of Applied Psychology The Psycho logical Standpoint Psychological Knowledge or Content Psychological Method or Technique. H. INDIVIDUAL DIFFERENCES . . . 10-34 Psychograms Mental Functions Sensory Effici ency Motor Efficiency Attention, Memory, etc. Results. III. CHILDHOOD AND ADOLESCENCE . . 35 77 Early Childhood Later Childhood Adolescence. IV. THE MEASUREMENT OF INTELLIGENCE . 78- IO Individual Testing Revisions of the Binet-Simon Scale Performance Tests Group Tests Pre-School Tests What is Intelligence V. PERSONALITY AND CHARACTER . . I I I-1 39 The Testing of Temperament Rating Scales Temperament Tests Tests of Emotion Association Tests Tests of Volition Tests of Perseveration. VI. LEARNING ...... 140-17 Forgetting Acquisition of Skill Methods of Learn ing by Heart Distribution of Learning Periods Curve of Learning Transfer of Learning A Good Memory Habit. VII. VOCATIONAL PSYCHOLOGY . . . 172-194 Vocational Guidance Problems and Principles Vocational Selection The Synthetic Method The Analytic Method. P. P. L. I vii Vlll CONTENTS VIII. PSYCHOLOGY OF WORK . . . 195-227 Conditions of Work Unnecessary Fatigue Neces sary Fatigue The Work Curve Working Time Monotony Time and Motion Study The Psycho logical Aspect of Accidents The Human Factor in Industrial Relations. IX. PSYCHOLOGY AND ADVERTISING . . 228-240 Attracting the Attention Holding the Attention Fixing the Impression Evoking a Response Psycho logy and Salesmanship. X. PSYCHOLOGY AND HEALTH . . . 241-263 Suggestion and Suggestibility Dissociation Prac tical Applications of Suggestion Psychoanalysis. XI. PSYCHOLOGY AND SOCIAL PROBLEMS . 264-296 Feeblemindedness and Mental Deficiency Juven ile Delinquency The Criminal and Social Punish ment Psychology and the Law-court. BIBLIOGRAPHY 297-300 INDEX 301-307 CHAPTER I INTRODUCTION THE FIELD OF APPLIED PSYCHOLOGY THE last half century has witnessed a great development in the science we call psychology. This is really a very old science, as far as its origins are concerned, since it originated in mans curiosity regarding his own inner life, and that must have been experienced at a very early stage of human development. But it is a new science if we date j. ts beginnings from the adoption of experimental methods. In the older days psychology was regarded as a branch of philosophy more or less closely allied to metaphysics. The newer psychology, on the other hand, belongs with physiology, zoology, and the other biological sciences. It can excite no surprise that this breakaway from philo sophy has been associated with a profound change in the point of view of the science. The essential character of this change can be made clear by comparing the way in which psychology was defined fifty years ago with the way it is defined to-day. According to the old view, which is still largely the view of the man in the street, psychology was defined as the science which studies the mind or mental processes...« less