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The Psychology of Consumer Behavior
The Psychology of Consumer Behavior
Author: Brian Mullen, Craig Johnson
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: Why do consumers do what they do? This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consum...  more »
ISBN-13: 9780805811650
ISBN-10: 0805811656
Publication Date: 8/1/1991
Pages: 36
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Publisher: Lawrence Erlbaum
Book Type: Hardcover
Members Wishing: 0
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