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Promotion Marketing for Broadcasting, Cable the Web, Fourth Edition
Promotion Marketing for Broadcasting Cable the Web Fourth Edition
Author: Susan Tyler Eastman, Douglas A. Ferguson, Robert Klein
Promotion & Marketing for Broadcasting, Cable and the Web has remained one of the only books about promotion for radio, TV, cable, and now the web. The latest edition of this highly-regarded textbook has been updated to encompass the enormous structural and economic changes in the industry since the early 90s. New emphasis is placed on the role...  more »
ISBN-13: 9780240804972
ISBN-10: 024080497X
Publication Date: 8/2001
Pages: 304
Edition: 4
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Publisher: Focal Press
Book Type: Paperback
Members Wishing: 0
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