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The Profitable Retailer: 56 surprisingly simple and effective lessons to boost your sales and profits
The Profitable Retailer 56 surprisingly simple and effective lessons to boost your sales and profits Author:Doug Fleener Earn more. Learn More. It�s that Easy. Attention retailers: Are you feeling a bit overworked and thinking you�re not nearly as profitable compared to the effort you�re putting in? While this book won�t get the carpet vacuumed or your orders put away, it will show you how to generate a higher cash return and help you achieve the success you... more » do deserve. This is not another how-to retail book; there are plenty of those. There are no fancy theories or case studies here. Who running a store has time for that? Instead, this is a collection of fun and practical lessons written for retailers - by a retailer. They cover the crucial aspects of your business � strategy, marketing, customer service, operations, and employee relations. From them, you�ll learn how to: �Instantly drive more traffic, more business, and more loyal customers through your door. �Create a better ROI for your marketing and advertising dollars. �Attract and retain the best staff possible. �Get more cha-ching for your hard work. Learn more. Earn more. It�s that easy.« less