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Profit from Exhibitions and Trade Fairs: A Complete Guide
Profit from Exhibitions and Trade Fairs A Complete Guide
Author: Alan Taylor
A more informed and professional approach to exhibitions and exhibiting is desperately needed, now more than ever as manufactuerers struggle to cope with the effects of the recession of the early '90s. The value of exhibitions is frequently missed by marketing departments which fail to capitalize on the unique opportunity that is presented at an...  more »
ISBN-13: 9781852522001
ISBN-10: 1852522003
Pages: 160
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Publisher: Management Books 2000 Ltd
Book Type: Hardcover
Members Wishing: 0
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