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Product Life Cycles and Product Management
Product Life Cycles and Product Management
Author: Sak Onkvisit, John J. Shaw
This book provides--for the first time in a single source--a complete--and systematic treatment of the varying perspectives and dimensions of product management. Onkvisit and Shaw focus on product management and decision making within a product life cycle context, integrating theory, applications, and managerial implications to provide product m...  more »
ISBN-13: 9780899303192
ISBN-10: 0899303196
Publication Date: 3/27/1989
Pages: 172
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Publisher: Quorum Books
Book Type: Hardcover
Members Wishing: 0
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