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Product Leadership: Creating and Launching Superior New Products
Product Leadership Creating and Launching Superior New Products
Author: Robert G. Cooper
Successful strategies for winning the product development war. "Bob Cooper's pioneering work has set the standard for excellence in product development. I recommend this book to any serious practitioner or student of commercialization." -Dr. Barry Siadat, Vice President & Chief Growth Officer, AlliedSignal Inc.
ISBN-13: 9780738200101
ISBN-10: 0738200107
Publication Date: 10/1998
Pages: 311
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Publisher: Perseus Books
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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