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Product Innovation and Technology Strategy
Product Innovation and Technology Strategy
Author: Robert G. Cooper, Scott J. Edgett
Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world?s foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of...  more »
ISBN-13: 9781439252246
ISBN-10: 1439252246
Publication Date: 9/4/2009
Pages: 272
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Publisher: BookSurge Publishing
Book Type: Paperback
Members Wishing: 0
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