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Producing and Selling Niche-Marketed Reports and Booklets
Producing and Selling NicheMarketed Reports and Booklets Author:Gordon Burgett This is a detailed, step-by-step report in the new "Excellence in Publishing Report Series" by Communication Unlimited. In it, Gordon Burgett, author of Publishing to Niche Markets (and 26 other books), explains the thought processes behind and the steps needed to create reports and booklets as part of a larger niche-marketing program that ... more »also usually includes a book (or books), speaking, and related ancillary products. It is divided into five sections: NICHE MARKETING (the concept, selling to a niche, some defining tools, and exceptions), REPORTS (definition, are "white papers" included, length and cost, three example categories with details, and a strategy to get qualified report writers), BOOKLETS (definition, how do they increase one's income, and three detailed examples), REPORT AND BOOKLET COSTS, and SUMMARY. Lots on experience-based advice about seven different approaches using reports and booklets to enchance one's earning power, display their expertise, and share their information far more widely.« less