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Problems and Cases in Healthcare Marketing
Problems and Cases in Healthcare Marketing
Author: John Gourville, John A Quelch, V Kasturi Rangan
Cases in Health Care Marketing, 1/e by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, Man...  more »
ISBN-13: 9780072887761
ISBN-10: 0072887761
Publication Date: 1/8/2004
Pages: 448
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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