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Principles of Marketing (17th Edition)
Principles of Marketing - 17th Edition
Author: Philip T. Kotler, Gary Armstrong
For Principles of Marketing courses that require a comprehensive text.   Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it?s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing he...  more »
ISBN-13: 9780134492513
ISBN-10: 013449251X
Publication Date: 1/13/2017
Pages: 736
Edition: 17
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Publisher: Pearson
Book Type: Hardcover
Members Wishing: 2
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