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Principles of Marketing
Principles of Marketing
Author: Philip Kotler, Gary Armstrong
For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today...  more »
ISBN-13: 9780133795028
ISBN-10: 0133795020
Publication Date: 1/6/2015
Pages: 736
Edition: 16th Revised edition
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Publisher: Prentice Hall
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 1
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