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Search - Principles of Marketing Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package (15th Edition)

Principles of Marketing Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package (15th Edition)
Principles of Marketing Plus 2014 MyMarketingLab with Pearson eText Access Card Package - 15th Edition
Author: Philip Kotler, Gary Armstrong
Readers interested in an overview of marketing strategies and techniques. — Learn how to create value and gain loyal customers. —   — Principles of Marketing helps current and aspiring marketers master today?s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. P...  more »
ISBN-13: 9780133879315
ISBN-10: 0133879313
Publication Date: 6/12/2014
Pages: 720
Edition: 15
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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