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Principles of Marketing with CD (9th Edition)
Principles of Marketing with CD - 9th Edition
Author: Philip Kotler, Gary Armstrong
This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This edition has been thoroughly revised around the ...  more »
ISBN-13: 9780130404404
ISBN-10: 0130404403
Publication Date: 7/3/2000
Pages: 785
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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