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Principles of Marketing: An Asian Perspective
Principles of Marketing An Asian Perspective
Author: Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan, David K. Tse
Principles of Marketing: An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of Asian marketing. While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both stude...  more »
ISBN-13: 9780131234390
ISBN-10: 0131234390
Publication Date: 2/28/2005
Pages: 608
Edition: 11TH Edition
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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