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Principles of Marketing, Activebook 2.0
Principles of Marketing Activebook 20
Author: Philip Kotler, Gary Armstrong
This paperback book is invaluable as a guide for readers interested in learning the principles of marketing. Readers can personalize the material by adding notes and comments and utilizing the dynamic online resources, allowing them to learn about marketing in an exciting and real-life manner. Topics covered in this “workbook” inclu...  more »
ISBN-13: 9780130418142
ISBN-10: 0130418145
Publication Date: 1/1/2004
Pages: 672
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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