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Principled Profit: Marketing That Puts People First
Principled Profit Marketing That Puts People First Author:Shel Horowitz Shel Horowitz says that not only can honest, ethical businesses survivethey can thrive! In his startling new book, Principled Profit: Marketing That Puts People First, he demonstrates how these principles can work for anything from a one-person shop to a huge corporation:Build long-term relationships with customers, employees, suppliers, e... more »ven competitors, based on mutual successRun your business based on core principles of honesty, integrity, and qualityMarket share usually doesn't matterbut the Golden Rule does!The most important sales skill isn't even about selling« less