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PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders
PrimeTime Women How to Win the Hearts Minds and Business of Boomer Big Spenders
Author: Marti Barletta
Baby boomers are the largest and wealthiest demographic and at the peak of their spending power. What marketing and sales professionals might not realize is that the majority of this spending power is wielded by women ages 50–75. They are the healthiest, wealthiest, most educated, active, and influential generation of women in history. Mar...  more »
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ISBN-13: 9781419593307
ISBN-10: 1419593307
Publication Date: 1/2/2007
Pages: 320
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Publisher: Kaplan Business
Book Type: Hardcover
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