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Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future
Primalbranding Create Zealots for Your Brand Your Company and Your Future
Author: Patrick Hanlon
In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie.What is the magic glue that adheres consu...  more »
ISBN-13: 9780743277976
ISBN-10: 074327797X
Publication Date: 1/24/2006
Pages: 272
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Publisher: Free Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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