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Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future
Primal Branding Create Zealots for Your Brand Your Company and Your Future
Author: Patrick Hanlon
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, seni...  more »
Audio Books swap for two (2) credits.
ISBN-13: 9781400132195
ISBN-10: 1400132193
Publication Date: 2/1/2006
Edition: Library ed.
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Publisher: Tantor Media
Book Type: Audio CD
Members Wishing: 1
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