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Pricing For Long-term Profitability (Management Briefings Executive Series)
Pricing For Longterm Profitability - Management Briefings Executive Series
Author: Alan Warner, Chris Goodwin
Pricing is vital to the profitability of every business yet often those responsible for determining it have had little or no formal guidance in the concepts and techniques that should underpin it. Get it wrong and you may alienate your customers, price yourself out of the market or eat into your profit margins. This briefing takes a business-or...  more »
ISBN-13: 9780273659334
ISBN-10: 0273659332
Publication Date: 7/31/2002
Pages: 129
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Publisher: Financial Times Management
Book Type: Paperback
Members Wishing: 0
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