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Priceless: The Myth of Fair Value (and How to Take Advantage of It)
Priceless The Myth of Fair Value - and How to Take Advantage of It
Author: William Poundstone
Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart...  more »
ISBN-13: 9780809094691
ISBN-10: 080909469X
Publication Date: 1/5/2010
Pages: 352
Rating:
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3.8 stars, based on 2 ratings
Publisher: Hill and Wang
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 9
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