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The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
The Price is Wrong Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
Author: Sarah Maxwell
An in-depth look at fair pricing practices and their affect on our everyday lives — Certainly consumers today are concerned about the unfairness of gasoline prices. And even if these concerns subside, the focus on fair pricing will shift to other areas such as the unfair costs of health care, mobile phones, prescription drugs, a college education...  more »
ISBN-13: 9780470139097
ISBN-10: 0470139099
Publication Date: 1/2/2008
Pages: 240
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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