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Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data
Predictive Marketing Easy Ways Every Marketer Can Use Customer Analytics and Big Data
Author: Omer Artun, Dominique Levin
Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a b...  more »
ISBN-13: 9781119037361
ISBN-10: 1119037360
Publication Date: 8/24/2015
Pages: 272
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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