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Predictably Irrational
Predictably Irrational
Author: Dan Ariely
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpin...  more »
ISBN-13: 9780007368549
ISBN-10: 0007368542
Publication Date: 2/18/2010
Edition: Revised Edition
Rating:
  • Currently 2.5/5 Stars.
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2.5 stars, based on 1 rating
Publisher: Harper Collins
Book Type: Paperback
Members Wishing: 12
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