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Predatory Marketing: What Everyone in Business Needs to Know to Win Today's American Consumer
Predatory Marketing What Everyone in Business Needs to Know to Win Today's American Consumer
Author: C. Britt Beemer, Robert L. Shook
Britt Beemer understands, probably better than anyone else in North America, how customers think, why they think that way, and what obstacles must be overcome to generate a sale. His expertise comes from a continuing dialogue with three million consumers and hands-on experience with hundreds of companies that cover the whole spectrum of consumer...  more »
ISBN-13: 9780688148362
ISBN-10: 0688148360
Publication Date: 1/1997
Pages: 288
Edition: 1st ed
Rating:
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4 stars, based on 1 rating
Publisher: William Morrow & Co
Book Type: Hardcover
Members Wishing: 0
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