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The Practice of Public Relations (12th Edition)
The Practice of Public Relations - 12th Edition Author:Fraser P. Seitel Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook. — The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be succ... more »essful in today’s world of public relations —including heavy emphasis on social media and ethics.« less
ISBN-13: 9780133083576 ISBN-10: 0133083578 Publication Date: 1/30/2013 Pages:480 Edition:United States ed of Rating: