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The Power of Simplicity
The Power of Simplicity
Author: Jack Trout, Steve Rivkin
According to a recent article in the Harvard Business Review, "Management is a curious phenomenon. It is generously paid, enormously influential and significantly devoid of common sense." Bestselling author Jack Trout claims that what really ails business today is an obsession with management fads that frequently offer complicated, useless solut...  more »
ISBN-13: 9780070653627
ISBN-10: 0070653623
Publication Date: 9/29/1998
Pages: 205
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Publisher: Mcgraw-Hill
Book Type: Hardcover
Members Wishing: 0
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