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The Power of Licensing: Harnessing Brand Equity
The Power of Licensing Harnessing Brand Equity
Author: Michael Stone
As CEO of Beanstalk, a leading, New York City-based global brand licensing agency and part of the Omnicom Group (NYSE: OMC), author Michael Stone has worked with companies as diverse as HGTV, the Ford Motor Company, the Coca-Cola Company and AT&T to create highly ambitious and successful strategic licensing and brand extension programs for Beans...  more »
ISBN-13: 9781641051644
ISBN-10: 1641051647
Publication Date: 10/7/2018
Pages: 374
Edition: 1
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Publisher: American Bar Association
Book Type: Hardcover
Members Wishing: 0
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