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Positioning: The Battle for Your Mind
Positioning The Battle for Your Mind
Author: Al Ries, Jack Trout
"One of the most important communication books I've ever read. I highly recommend it!" ?Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager"?Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, ...  more »
Audio Books swap for two (2) credits.
ISBN-13: 9781491580936
ISBN-10: 1491580933
Publication Date: 12/16/2014
Edition: Unabridged
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Publisher: McGraw-Hill Education on Brilliance Audio
Book Type: Audio CD
Other Versions: Paperback, Audio Cassette
Members Wishing: 0
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Great, short book on marketing.
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A Marketing classic!
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