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Positioning: The Battle for Your Mind
Positioning The Battle for Your Mind
Author: Al Ries, Jack Trout
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as tho...  more »
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ISBN-13: 9780071373586
ISBN-10: 0071373586
Publication Date: 12/13/2000
Pages: 213
Rating:
  • Currently 4.1/5 Stars.
 5
4.1 stars, based on 5 ratings
Publisher: McGraw-Hill
Book Type: Paperback
Other Versions: Audio Cassette, Audio CD
Reviews: Member | Amazon | Write a Review

Top Member Book Reviews

 reviewed Positioning: The Battle for Your Mind on
Helpful Score: 1
Great, short book on marketing.
reviewed Positioning: The Battle for Your Mind on
Helpful Score: 1
A Marketing classic!
Read All 2 Book Reviews of "Positioning The Battle for Your Mind"


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