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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Positioning The Battle for Your Mind 20th Anniversary Edition
Author: Al Ries, Jack Trout
“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniver...  more »
ISBN-13: 9780071359160
ISBN-10: 0071359168
Publication Date: 12/28/2000
Pages: 246
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 1
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