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Portfolio Management for New Products
Portfolio Management for New Products
Author: Robert G. Cooper, Scott J. Edgett, Elko J. Kleinschmidt
The definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded. In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investin...  more »
ISBN-13: 9780738205144
ISBN-10: 0738205141
Publication Date: 12/15/2001
Pages: 288
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Publisher: Perseus Books Group
Book Type: Hardcover
Members Wishing: 0
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