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The Portable MBA in Marketing (The Portable MBA Series)
The Portable MBA in Marketing - The Portable MBA Series
Author: Charles D. Schewe, Alexander Hiam
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. The Portable MBA in Marketing, Second Edition is ...  more »
ISBN-13: 9780471193678
ISBN-10: 0471193674
Publication Date: 4/6/1998
Pages: 497
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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