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Piecing the Puzzle: The 9 Factor Framework for Building and Managing World-class Competitive Intelligence
Piecing the Puzzle The 9 Factor Framework for Building and Managing Worldclass Competitive Intelligence
Author: Alessandro Comai, Richard Wheeler, John E. Prescott
Competitive Intelligence represents a 'formalised' yet continuously evolving process by which the management team assesses the evolution of its industry and the capabilities and behaviour of its current and potential competitors to assist in maintaining or developing a competitive advantage. CI information gained can be used in programs that sup...  more »
ISBN-13: 9780470518106
ISBN-10: 0470518103
Publication Date: 11/6/2009
Pages: 256
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Publisher: John Wiley & Sons Ltd
Book Type: Hardcover
Members Wishing: 0
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