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Persuasion: Reception and Responsibility
Persuasion Reception and Responsibility
Author: Charles U. Larson
Larson helps students become consumers of persuasion. The text presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, the information superhighway--as they exemplify and teach critical theories of persuasion. Its multi-chapter focus on language and focus on critical thinking are comb...  more »
ISBN-13: 9780534522810
ISBN-10: 0534522815
Publication Date: 6/1/1998
Pages: 416
Rating:
  • Currently 4/5 Stars.
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4 stars, based on 1 rating
Publisher: Wadsworth Publishing Company
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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canadianeh avatar reviewed Persuasion: Reception and Responsibility on + 242 more book reviews
"A lively examination of popular culture, politics, advertising and mass media" -cover. So if you think advertising plays a large role in our lives you're right. This book helps explain how we are manipulated by advertising and media and how to think critically about the messages we receive. If you think media played a large role in the last election, you're probably right! Have a look at this book and see how it happens and how to respond as a consumer and member of our shared world of communication.


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