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Perspectives on Marketing Management, 1992
Perspectives on Marketing Management 1992
Author: Michael Baker
Designed to present contemporary issues of interest to students of marketing, this volume focuses on the themes of marketing strategy and planning. Other topical issues discussed include the role of women in product management, branding and the nature of customer care and service.
ISBN-13: 9780471931836
ISBN-10: 0471931837
Pages: 414
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Publisher: John Wiley & Sons
Book Type: Paperback
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