We see that javascript is disabled or not supported by your browser - javascript is needed for important actions on the site. Read more

What's New - Home - Login

Member $avings: $81,598,863.43 | Books Available: 784,871 | Members Online: 176

Swap Used Books - Buy New Books at Great Prices!

How To Swap Books Sign Up Search submenu

PBS Market (New Books)

Gift Buying Guide

Book Browser Advanced Search Books Posted Today Member Book Reviews Award Winning Books NYT Best Sellers Amazon Best Sellers Most Traveled Copies Club Wish List

Discussion Forums Book Lists

Club Lists My Book Lists My Watched Lists Create a List

Blog Donations

School Donation Program In Memory of... Military Donation Program Friends of PBS

Box-O-Books Maps The Eclectic Pen Fun Stuff

20 Questions Sudoku Bookmark Creator

Top 100

Requests Posts Swappers Referrers Reviewers

Pulse of PBS Spread The Word

Invite Friends Bookmarks Facebook Page Facebook App More Ways...

Photo Gallery Recipes Club Tag Cloud Member Testimonials

Help Center submenu

How To Swap Books Browse Help Docs Ask the Librarian PBS Member Icons Live Help

Kiosk

PBS Market (New Books) Go Shopping Buy Credits Buy PBS Money Upgrade Membership Gift Certificates Transfer Credits

Need Help?

Search - Let My People Go Surfing : The Education of a Reluctant Businessman

Let My People Go Surfing The Education of a Reluctant Businessman
Author: Yvon Chouinard

Whether you care about adventure sports, the fate of the natural world, or pure brand maintenance and business success, Patagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for unsurpassed high quality, maverick innovation, and long-term environmental responsibility has put it in ... more »a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard.

Chouinard's creation myth is now an American business legend. As a child, he moved with his father, a French Canadian blacksmith, and the rest of his family to Southern California in the 1950s with little English and less money. He escaped into mountain climbing as a teenager and by his early twenties was among the best climbers in America, making famous first ascents of a number of notorious faces. When he decided he could make better climbing tools himself for less money and when his fellow climbers agreed and clamored for more, a way of life became a business. Some forty years later, Yvon Chouinard still summits peaks around the world (though he now spends more time surfing). Patagonia still makes exceptionally high-quality things, only it now earns more than $250 million a year from worldwide sales, and Chouinard is able to leverage his concern for the natural settings he's spent a lifetime enjoying. His resolve to minimize Patagonia's impact on the environment has led the company to make its famous fleeces out of recycled soda bottles and to donate at least 1 percent of its revenue each year to environmental causes, among many other things.

In Let My People Go Surfing, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result. Let My People Go Surfing gives ample evidence as to why there have been few more influential companies in American business in the last forty years than Patagonia, Inc.

The long-awaited memoir/manifesto from legendary climber, businessman, and environmentalist Yvon Chouinard, founder and owner of one of the world's most inspiring companies, Patagonia, Inc.

ISBN-13: 9781594200724
ISBN-10: 1594200726
Publication Date: 10/6/2005
Pages: 272
Rating:

Currently 3/5 Stars.

3 stars, based on 1 rating

Publisher: Penguin Press HC, The
Book Type: Hardcover
Other Versions: Paperback, Audio CD
Members Wishing: 6
Reviews: Amazon | Write a Review

Genres:

Back to the Top ↑

Search - Let My People Go Surfing : The Education of a Reluctant Businessman

Loading...