Online Marketing For Dummies - Custom Author:John Arnold Claim your space in the online marketplace!Successful online marketing techniques ? all within your budgetThe Internet has made it possible to spread your marketing message faster and further than ever. This book provides the know-how for creating a solid plan for marketing on the Web. Develop a site that draws and keeps visitors, then add prove... more »n strategies like search engine optimization and pay-per-click campaigns to spread the word about your business or service via e-mail and social media marketing. Discover how to: Develop a Web site that delivers your message Make your site search-engine friendly Write ads and e-mails that get clicks Win customers on Facebook, LinkedIn, and other social media sites« less