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The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells
The Online Copywriter's Handbook Everything You Need to Know to Write Electronic Copy That Sells
Author: Robert W. Bly
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veter...  more »
ISBN-13: 9780658020995
ISBN-10: 0658020994
Publication Date: 1/30/2003
Pages: 336
Rating:
  • Currently 3.8/5 Stars.
 2
3.8 stars, based on 2 ratings
Publisher: McGraw-Hill
Book Type: Paperback
Members Wishing: 1
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 reviewed The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells on + 2 more book reviews
Straightforward and packed with information. Typical Bob Bly.


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