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Search - It's One O'clock and Here is Mary Margaret Mcbride: a Radio Biography

It's One O'clock and Here is Mary Margaret Mcbride a Radio Biography
Author: Susan Ware

"This discerning biography of radio pioneer Mary Margaret McBride illuminates an entire cultural era and offers fascinating parallels to our own time. In Susan Ware's engaging narrative, McBride emerges as an icon of twentieth century popular culture and its romance with what we now describe as 'talk radio.' McBride's story is a tale of power, f... more »reedom and connection boldly interpreted by a leading woman's historian."

—Joyce Antler, author of The Journey Home: How Jewish Women Shaped Modern America "Well written and lively, Susan Ware's biography rightly restores McBride to her proper place in broadcasting history."

—Susan Douglas, author of Listening In: Radio and the American Imagination One of the most beloved radio show hosts of the 1940s and 1950s, Mary Margaret McBride (1899–1976) regularly attracted between six and eight million listeners to her daily one o'clock broadcast. During her twenty years on the air she interviewed tens of thousands of people, from President Harry Truman and Frank Lloyd Wright to Rachel Carson and Zora Neale Hurston. This is her story. Five decades after their broadcast, her shows remain remarkably fresh and interesting. And yet McBride—the Oprah Winfrey of her day—has been practically forgotten, both in radio history and in the history of twentieth-century popular culture, primarily because she was a woman and because she was on daytime radio. Susan Ware explains how Mary Margaret McBride was one of the first to exploit the cultural and political importance of talk radio, pioneering the magazine-style format that many talk shows still use. This radio biography recreates the world of daytime radio from the 1930s through the 1950s, confirming the enormous significance of radio to everyday life, especially for women. In the first in-depth treatment of McBride, Ware starts with a description of how widely McBride was revered in the mid-1940s—the fifteenth anniversary party for her show in 1949 filled Yankee Stadium. Once the readers have gotten to know Mary Margaret (as everyone called her), Ware backtracks to tell the story of McBride's upbringing, her early career, and how she got her start in radio. The latter part of the book picks up McBride's story after World War II and through her death in 1976. An epilogue discusses the contemporary talk show phenomenon with a look back to Mary Margaret McBride's early influence on the format.

ISBN-13: 9780814794012
ISBN-10: 0814794017
Publication Date: 2/7/2005
Pages: 304
Rating:

Currently 2.8/5 Stars.

2.8 stars, based on 2 ratings

Publisher: New York University Press
Book Type: Hardcover
Members Wishing: 1
Reviews: Amazon | Write a Review

Genres:

Biographies & Memoirs >> Arts & Literature >> Entertainers
Biographies & Memoirs >> Specific Groups >> Women
Humor & Entertainment >> Radio >> General Broadcasting
Humor & Entertainment >> Radio >> History & Criticism

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Search - It's One O'clock and Here is Mary Margaret Mcbride: a Radio Biography

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