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One to One B2B: Customer Development Strategies for the Business-to-Business World
One to One B2B Customer Development Strategies for the BusinesstoBusiness World
Author: Don Peppers, Martha Rogers
Imagine that you lived in a city made of steel and woke up one morning to discover the entire city had been turned to glass. Everything that had been opaque would be transparent, everything sturdy would be fragile. One false move, even the slightest slip and--boom!--everything around you could shatter. — Nowhere does this frightening image seem m...  more »
ISBN-13: 9780385502306
ISBN-10: 0385502303
Publication Date: 5/21/2001
Pages: 368
Edition: Reprint
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Publisher: Broadway Business
Book Type: Paperback
Members Wishing: 0
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