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The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
The OnDemand Brand 10 Rules for Digital Marketing Success in an Anytime Everywhere World
Author: Rick Mathieson
Call it the digital generation. The iPhone-toting, Facebookhopping, Twitter-tapping, I-want-what-I-want, how-I-wantit generation. By whatever name, marketers are discovering that connecting with today's elusive, ad-resistant consumer means saying goodbye to 'new media', and hello 'now media'. Featuring exclusive insights and inspiration from tod...  more »
ISBN-13: 9780814415726
ISBN-10: 0814415725
Publication Date: 4/28/2010
Pages: 282
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Publisher: AMACOM
Book Type: Hardcover
Members Wishing: 0
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