Skip to main content
PBS logo
 
 

Search - The Olympic Games Effect: How Sports Marketing Builds Strong Brands

The Olympic Games Effect: How Sports Marketing Builds Strong Brands
The Olympic Games Effect How Sports Marketing Builds Strong Brands
Author: John Davis
The Olympics are the quintessential athletic competition. But beyond athletics lies a network of investment, organization, and case studies in leadership. For sponsors, a key byproduct of these networks is a strong brand halo--the focus of John Davis' interesting new book. Davis brings a keen academic and business eye to the brand halo associate...  more »
Info icon
ISBN-13: 9780470823668
ISBN-10: 0470823666
Publication Date: 12/3/2008
Pages: 200
Rating:
  ?
0 stars, based on 0 rating
Publisher: Wiley
Book Type: Hardcover
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.