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Nudge, Nudge, Think, Think: Using Experiments to Change Civic Behavior
Nudge Nudge Think Think Using Experiments to Change Civic Behavior
Author: Peter John, Sarah Cotterill, Hanhua Liu, Liz Richardson, Alice Moseley, Hisako Nomura, Graham Smith, Gerry Stoker, Corinne Wales
How can governments persuade citizens to act in socially beneficial ways? Thaler and Sunstein's book Nudge drew on work from behavioral economics to claim that citizens might be encouraged through ?light touch interventions? (i.e.nudges) to take action. In this ground-breaking successor to Nudge, Peter John and his colleagues argue that an alter...  more »
ISBN-13: 9781849660594
ISBN-10: 184966059X
Publication Date: 3/15/2011
Pages: 208
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Publisher: Bloomsbury USA
Book Type: Hardcover
Members Wishing: 0
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