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Nudge: Improving Decisions About Health, Wealth, and Happiness
Nudge Improving Decisions About Health Wealth and Happiness Author:Richard H. Thaler, Cass R. Sunstein Nudge is about choices -- how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make -- including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing d... more »ecades of cutting-edge behavioral science research, they demonstrate that sensible "choice architecture"can successfully nudge people towards the best decisions without restricting their freedom of choice. Straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.« less