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Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value (paperback)
Next Generation Business Strategies for the Base of the Pyramid New Approaches for Building Mutual Value - paperback
Author: Ted London, Stuart Hart
More and more enterprises are seeking to craft winning "base of the pyramid" (BoP) ventures, serving the world's four billion poorest customers while alleviating poverty at the same time. Early first-generation ventures focused primarily on selling products to this massive and growing under-served market. Many of these initiatives did not scale,...  more »
ISBN-13: 9780134271460
ISBN-10: 0134271467
Publication Date: 6/27/2015
Pages: 288
Edition: 1
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Publisher: Pearson FT Press
Book Type: Paperback
Members Wishing: 0
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