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The New Rules of Retail: Competing in the World's Toughest Marketplace
The New Rules of Retail Competing in the World's Toughest Marketplace
Author: Robin Lewis, Michael Dart
In The New Rules of Retail , industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurologi...  more »
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ISBN-13: 9781137279262
ISBN-10: 1137279265
Publication Date: 8/12/2014
Pages: 272
Edition: Second Edition, Revi
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Publisher: Palgrave Macmillan
Book Type: Hardcover
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