Skip to main content
PBS logo
 
 

Search - New Products: The Key Factors in Success

New Products: The Key Factors in Success
New Products The Key Factors in Success
Author: Robert G. Cooper, Elko J. Kleinschmidt
This monograph will help you answer the question, "What makes a new product a success? This book reports the results of an extensive study into industrial product innovation. The study, NewProd III, covers over 100 companies and 200 new products. The current report integrates the findings of this study into actionable results and translates them...  more »
ISBN-13: 9780877572138
ISBN-10: 0877572135
Publication Date: 7/1/1990
Pages: 52
Edition: 1
Rating:
  ?
0 stars, based on 0 rating
Publisher: South-Western Educational Pub
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review



Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.