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New Product Development: Managing and Forecasting for Strategic Success
New Product Development Managing and Forecasting for Strategic Success
Author: Robert J. Thomas
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
ISBN-13: 9780471572268
ISBN-10: 0471572268
Publication Date: 10/25/1993
Pages: 368
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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